NGO uses Twitter logos to make a point about wildlife protection

The X logo replaced Twitter’s iconic blue bird logo on July 24.

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Twitter’s rebranding as ‘X’ has inspired many memes and moment marketing posts for brands and corporations worldwide. Most recently, the World Wide Fund for Nature, popularly known as WWF, used the rebranding of Twitter to make a point about wildlife conservation.

The German chapter of the WWF recently created a graphic that showed the evolution of Twitter’s blue bird logos over the years.

The simple but impactful graphic shows how the bluebird changed designs from 2006 to a black ‘X’ logo in 2023. While the Twitter blue bird logos represent different species of birds, the ‘X’ logo represents their imminent extinction if we don’t take active steps to protect wildlife.

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On Sunday, British writer Julia Hobsbawm posted this graphic on X and wrote, “Good work from a German ad agency which reads “protect the wildlife before it’s too late””.

Good work from a German ad agency which reads "protect the wildlife before it's too late" pic.twitter.com/3ZvfrLNyxz

— Julia Hobsbawm (@juliahobsbawm) July 30, 2023

This tweet has over 22,000 likes so far. An X user commented on it: “Twitter might be dead, but creativity lives on.” Another person wrote, “You could interpret the meaning a lot of ways. It could be covertly about free speech or it could actually be about protecting wildlife for all I know”.

The rebranding of Twitter into X is not just an aesthetic exercise. Reportedly the ‘X’ logo is part of a larger effort to convert Twitter into an “everything app”, on the lines of China’s WeChat, which allows users to do everything from making payments to hotel booking.