Top 10 richest content creators in the world in 2025: MrBeast at #1, Indian-origin creator close behind, TikTok sensation Khaby Lame at #10

Top creators across platforms like YouTube, Instagram, and TikTok collectively earned an estimated $853 million between April 2024 and April 2025, an 18 per cent jump from the previous year, according to Forbes.

Leading the global creator industry, Jimmy Donaldson, popularly known as Mr Beast, is the richest creator worldwide, with total earnings of $85 million.

The most-subscribed creator on YouTube, MrBeast, has successfully expanded his brand beyond digital content, launching ventures such as the MrBeast Burger fast food chain, candy brand Feastables, and now his hit show, Beast Games, streaming on Amazon Prime.

Dhar Mann, an Indian-origin creator, who produces thought-provoking shows on YouTube, is at #2. Mann has established a full-fledged Hollywood studio, with his earnings estimated at $56 million.

Stand-up comedian Matt Rife is at #7. He has captivated large audiences with his live performances, selling out more than a hundred thousand seats, in addition to starring in two Netflix comedy specials.

Rounding up the list, Khaby Lame, world-famous for his spoofs and hot takes on viral trends, is the most followed creator on TikTok with 162.2M fans. He bags millions worth of deals with brands like Hugo Boss, crypto exchange Binance, and many Hollywood studios.

While the surging wave of internet stars goes by many names – creators, influencers, vloggers, podcasters – it is also to be noted that many of them are rising beyond digital mainstream content to become full-fledged entrepreneurs.

The World’s Top 10 Richest Content Creators in 2025