Mark Zuckerberg optimistic about Threads despite massive decline in users

Mark Zuckerberg’s latest social media platform Threads witnessed a humongous welcome, where, the platform clocked over 100 million sign-ups in just a few days of its official launch. According to the latest statistics, Threads is witnessing a massive decline in its active user base. However, the Meta CEO is hopeful about Threads and says “10s of millions of people” are returning to the platform.

Mark Zuckerberg has shared via a Threads post that “10s of millions of people are returning” to Threads and the company is also focused on improving the basics of the app to enhance user retention for the rest of the year. He also states that the “early growth was off the charts” and “it will take some time to stabilise.”

 

Post by @zuck

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Considering the data from SimilarWeb, Threads’s traffic peaked on July 7, when it witnessed traffic of 49 million users. However, that number significantly come down to 23.6 million on July 14, indicating a significant reduction in just a week. Similarly, even the average time spent on the app has also come down from 21 minutes to 6 minutes, especially on Android smartphones, again, indicating a steep decline in the traffic.

Threads despite being the latest platform is one of the biggest Twitter competitors. Anyone with an Instagram account can quickly sign-up on the platform from an Android or iOS device.