As if pesticides in colas were not enough. RSSs Cow Protection Department will now launch a soft drink with cow urine as its base ingredient. The drink,they say,will give competition to Pepsi and Coca Cola. The Cow Protection Department of the RSS has still not given thought to how it will preserve the urine. Calling it a revolution,the department claims that the demand of cow urine will increase if it is served in form of a cold drink. They also feel that the fact that the drink will cost half of any other cola in the market will lead to its popularity. In that case,why not just drink water from the toilet,since its free of charge.
The party has not yet come out with a marketing campaign either. I wonder if the party will force its ideologies on people through this drink. Each bottle will probably come with a set of guidelines to follow while drinking,such as,To avoid adverse effects,do not mix this cola with alcohol or Do not drink on Valentines Day. What about the packaging? Would the drink be called cow-ka cola? How are they going to convince people to drink anything with urine in it? Its hard to believe that the drink will sweep the market,as the RSS thinks it will.
This is not the first time that Indian politicians and have tried to sell the benefits of cow urine to people. A few years ago,Atal Bihari Vajpayee was the face of cow urine and dung products (such as after-shave lotions,detergent,medicines) being sold at the BJP headquarters in Ashoka Road. Congress leader,Digvijay Singh,too,has claimed in the past that he often drinks cow urine because it was beneficial for the body and soul.
While such statements may have helped the popularity of the drink go up in some sections,there are no scientific studies to substantiate what our national leaders and yoga gurus state. If cow urine was really a miracle medicine,wouldnt doctors all over the world be recommending it?
What next? The RSS plans to launch cow dung biscuits soon after the drink hits the market. Bon appetit.
