Virtusa launches media convergence solution accelerator

As content channels proliferate,consumers become increasingly migratory yet expect a unified and interactive engagement experience with companies.

Media organizations often struggle to align their brand across channels,both from a content perspective and at the technical level. Misalignment in a converged world hurts the customer experience,and can diminish advertising revenue and increase support costs.

As difficult as it is to manage content and technologies across disparate customer portals,its an opportunity for IT to directly impact the customer experience,branding and revenue generation and these are precisely the kind of business results that Virtusa focuses on, said Behzad Ilchi,Vice President for Virtusas Media and Entertainment segment.