Twitter acquires Hotspots.io

Following the acquisition,Hotspots8217; staff would join Twitter8217;s revenue engineering team which would focus on developing new analytics tools for the social networking site8217;s advertising and publishing partners.

8220;We founded Hotspots.io with the vision of helping companies and individuals maximise their social media ROI return on investment through actionable and accessible analytics,and we8217;re thrilled to be able to continue that work on a much larger scale at Twitter,8221; Hotspots.io said.

Twitter,created in 2006,is a communication platform allowing people across the world to interact instantly through 8216;tweets8217;,or messages not exceeding 140 characters. It has more than 100 million active users worldwide.

Last month,Twitter had announced that it has acquired Posterous,a start-up firm in mobile blogging business. The social networking site had acquired internet security firm Dasient in January.

In December last year,Twitter received a combined investment of USD 300 million from Saudi Prince Alwaleed Bin Talal Bin Abdulaziz Alsaud and his investment firm Kingdom Holding Company KHC.