Prakash Mundhra Sacred Moments My gameplan Sacred Moments pioneered the concept of customised puja kits for every religious festival under the brand name Blessingz in the year 2006. Our puja kits have all the non-perishable items along with a manual,in a beautifully designed box. We also make Holy Namaz kit,Feng Shui kit and Vahan Puja kit. Our major clients are corporates who look for alternative options to sweets/dry fruits for gifts/promotions during festivals. We have a workshop in Thane,where we manufacture over 25 lakh pieces of clay diyas in around 500 designs and export it mainly to US,UK,Australia,South Africa and Mauritius. We source the best quality puja products from across India and pack it in a manner which helps families perform puja on their own. The best advice I got. You should be wary of competition,but worry from copycats should not deter you from experimenting with your new idea. First put your 100 per cent into making your idea a success, said my uncle when I was in a dilemma to start or not. Looking back,at times I feel that the rich experience in a business makes one a better consultant for startups than an MBA degree. The defining moment When we got repeat orders from our clients for the Diwali Puja Kit in 2007. What keeps me awake at night Cost-effective ways to acquire new clients has been one of the biggest challenge for my business,which has a low profit margin as well as growth limitation on turnover. Besides our effort to reach clients in tier-III cities,expanding our product portfolio after critical assessment of our synergies associated with it in terms of production/distribution would be very critical. I thought I would give up. I have never thought of giving up,but there was a phase when I was at a crossroads and could not decide which path to take. I opted to wait and watch for some clues that could give me the right direction. I didnt make a single sale in those three months,got my acts together with the clues I got and finally made a conscious decision to take a path of my choice. By Gods blessings,I never had to look back thereafter My word of advice for others. Think of business ideas that are workable,rather than dream of lofty business ideas that remain only on paper. Small businesses have to move out of their routine tasks by delegating work and take time out for business networking and their development.
