Scooters post over 52 sales jump

Hamara Bajaj may have driven into the sunset believing that scooters are unviable business but the segment is proving the sceptics wrong,posting over 52 per cent jump in sales in the first 7 months this fiscal over the same period last year.

According to Society of Indian Automobile Manufacturers SIAM,the domestic scooter segment witnessed sales of 11,63,127 units during April-October,2010-11 compared to 64,643 units in the year-ago period.

Repositioning of products,targeting new customer segments and entry of new players led by firms such as Honda Motorcycle amp; Scooter India HMSI has resulted in revival of the scooter market in the country.

8220;At one point,people had written off scooters. However,scooters have been repositioned and it has helped. It is doing exceedingly well by targeting a different segment of customers,8221; SIAM Director General Vishnu Mathur said.