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Journalism of Courage
The Telecom Regulatory Authority of Indias decision to limit the duration of advertisements in television channels to a maximum of 12 minutes per hour came in for strong criticism from broadcasters on Saturday. The broadcasters said the regulation was sweeping and intrusive and appear as an attempt to muzzle the media. They asked the government to intervene to put the regulation on hold.
The News Broadcasters Association NBA said it was appalled that by way of advertisement regulations,the TRAI has issued the most sweeping and intrusive controls,not just regulations,in relation to advertising that may be carried on channels.
The TRAI on Friday came out with new regulations which said the duration of advertisements in the TV channels is to be limited to 12 minutes per clock hour and advertisements during live broadcast of a sporting event should be only during the breaks in the sporting action.
The NBA said the regulations amount to control of content which is anathema to our constitutional scheme.
