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Facebook announced on Thursday a substantial redesign of its News Feed,the front page that users see when they access the service. Mark Zuckerberg described the new News Feed as a personalized newspaper that is more visual and allows users to choose the topics theyre most interested in. The images and links to articles are bigger,making it easier to see on mobile screens.
This design reflects the evolving face of News Feed, Zuckerberg said at a news conference at the companys headquarters here in Silicon Valley.
The makeover is aimed at both keeping users glued to the social network and luring more advertising dollars. Company executives have broadly said they want to make the News Feed more relevant.