Two producers and a plan8230;

, but to a smaller extent. quot;I released that film myself in about 50 per cent of the territories, and that helped me enjoy a sizeable chunk of the profits which I may not have earned had the film gone through distributors who would have kept a huge slice of the pie for themselves,quot; he says. With the Abhishek Bachchan-Kirti Reddy starrer, Tera Jaadu Chal Gaya, however, Bhagnani says he will put the process into operation on a larger scale. He is aware that not every city and small town is connected via the internet, but is confident that in a few years time they will be too.

Meanwhile, the producer says he has already signed up ten directors who he intends working with soon. Among these is Satish Kaushik who in April will direct a film introducing Tushar Kapoor, son of yesteryears8217; hero Jeetendra. Also, choreographer Farah Khan will make her debut as director for Bhagnani with a Shah Rukh Khan-Hrithik Roshan project. There8217;s also a tie-up with Shekhar Kapur to work on a common film soon. And even as he readies for the release of Tera Jaadu Chal Gaya which will be the Junior Bachchan8217;s second release, the first being JP Dutta8217;s Refugee, he is venturing into television. quot;I think there8217;s a lot of potential to do good work on television,quot; he says, insisting that he8217;s getting into it with a bang.

On the other hand, bright and enterprising Feroz Nadiadwala, whose Hera Pheri is lined up for release, has arrived on a strategy of his own, which he believes, will help generate ample curiosity among filmbuffs. quot;Rarely do Hindi film promos give an idea of what the movie is about,quot; he says. And with pop music videos now looking as good as, if not better than film songs, it has become imperative to offer audiences that extra something, the producer explains.

quot;So with Hera Pheri we have decided to introduce film-based trailors which will suggest what the movie deals with,quot; Nadiadwala explains, revealing that his team has been working on the film8217;s promos for seven months now. quot;Filmmaking is all about packaging now,quot; he says, insisting that one of the factors responsible for the mammoth success of Kaho Naa8230; Pyaar Hai is the film8217;s smart promotional strategy. quot;The trailors of that film gave you a good enough idea what the film was going to be like, so people didn8217;t go in completely unaware,quot; Nadiadwala insists. quot;The only way this business can grow, is by virtue of the new ways one comes up with, for promoting movies,quot; he adds.

Also, Nadiadwala goes on to say that promoting a Shah Rukh Khan or a Salman Khan movie might not require much effort because of their huge box-office popularity. quot;But it is slightly more difficult when your stars have been less successful lately,quot; he says. quot;That8217;s the challenge,quot; he says excitedly. The producer says he didn8217;t leave a single stone unturned in making sure his film8217;s promos did justice to the movie itself. quot;We created them at Namit Malhotra8217;s Prime Focus, where the guys were talented, motivated and willing to try new stuff.quot; And, Nadiadwala says, quot;I think we8217;re on the right track.quot;