Sachin Tendulkar: Time Machine

At the launch,the usually self-effacing Tendulkar talked about his penchant for watches,and his love of designer clothes. I got my first watch when I was five years old,and since then,Ive been a complete watch freak. Im not particularly brand-conscious though when it comes to fashion. I like to be comfortably dressed,but I think I am a little partial towards

Armani and True Religion denims, he revealed.

We are very honoured to have him as our brand ambassador, said Oliviero Bottinellli,the Managing Director of Audemars Piguet,at the launch. For the Swiss,cricket means Sachin Tendulkar,so we couldnt have asked for a better representative.

Tendulkar,who has been having a particularly great year on the cricketing field,also said that he is far from done. I dont get on to the field with a to-do list. When I play,I play for the nation. The rest follows. Every achievement is like a station in my career. My best is yet to come, he said. Deepika Nath