
Growth in total entertainment and media revenues is likely to outpace growth in global GDP, says a PwC forecast. Digital and mobile media and an explosion in broadband are boosting this growth.
2.2 trillion Projected annual revenues by 2012
6.6 Projected average annual growth in revenues by 2012
5.7 Projected growth of global GDP by 2010
All is not lost
PwC8217;s report presents a more stable view of large media and entertainment companies whose shares have sunk more than 13 percent since the beginning of the year on fears that the weak economic climate could spark an advertising recession.
5.7
The projected annual compounded growth rate of advertising tied to the burgeoning interest in watching videos on the Internet and on devices by 2012