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New playback singers will find more avenues because this is a cost-effective situation for the music director and producer. And new voices have always been successful in the past. Babuji and Allah Ke Bande are two fine examples.

As for Indipop, it8217;s just not happening. It8217;s been a really bad year for music sales. No records are selling. And there8217;s no point blaming radio and TV or MP3 piracy, because piracy has come down by seven to eight per cent.

Nobody likes to own an original Indian album. I definitely foresee the sales picking up if the packaging improves. An international album is an experience in itself. The inlay, the line notes and the fact that most of them even contain lyrics makes you want to grab it off the racks.

Also, there8217;s nothing wrong with remixes and this will continue until the label is willing to take the risk and invest in new, promising, talent. It also helps if the videos of new artistes don8217;t stop playing on music channels after two to three weeks. The artiste8217;s recall value only increases with more exposure.

Sandeep Chowta has scored the music for films such as Company and Satya