Is Wipro crying wolf?

A worried West Bengal government is on a face saving exercise, as the Chief Minister himself had done his best to get Wipro to invest in the State. The announcement of the new date was therefore like a ray of sunshine. This should be good news for Kolkatans as it will provided employment to around 1,000 technicians rising to 2,500 within the next 3 years.

But the clouds still loom large8212;the IT scenario is not conducive to Wipro pumping in money into new projects. So whether Wipro is just calling wolf again is something the West Bengal government is going to watch with bated breath.

Full marks

S. C. Sehgal who heads the not-so-big Ozone Ayurvedic is giving the biggies in the FMCG sector some chills. Having made his mark in the anti-scars industry the tycoon is all set to take on the competition whom he regards as mere me too8217;s.

He feels that the claims made by the others are similar and these claims have risen after his success in creating a new segment altogether. It must be noted that in spite of having players of the likes of Levers and Godrej in the game of fighting scars, Ozone has managed to carve out a share of the pie for itself with its well renowned brand 8216;No Marks8217;.

Sehgal is more than happy and he is now eyeing at doubling his turnover. He also has additional investments in mind. There are many more brands that are being soft launched by Sehgal and their distribution is gradually being stepped up. But no other brand of the company has received even half the size of the launch pad as No Marks.

Sehgal you see is not prepared to scar his fingers with a burn. He would rather spend his dough on worthwhile ventures that can eventually lead categories. All set to intensify his efforts, Sehgal has so far managed to deplete the ozone layer for players far bigger, making some of them scurry back to their drawing boards.

Milking a new market

Prakash Chauhan, the less media savvy of the Chauhan brothers is all set to devise the right game plan for Parle Agro. Action for him seems to be heating up outside the tetrapack fruit drinks segment. The accent is now on innovation.

Chauhan is stepping up research initiatives in a bid to cater to the specific needs of consumers across the country. Now that his basic brands Frooti and Bailley are on the roll, he is establishing his foothold in the new and growing fruit milk market. Chauhan recently launched N-joi has been performing well and this has enthused him to bring in even more products in the sector.

However, with a new sector come big new rivals like Nestle and Britannia. But Chauhan is unruffled by competition. Clearly this is his family trait. Taking centre stage for the moment is N-joi. Being a milk product it certainly demands a lot from the distribution network with respect to speed and quality of the distribution service.

Chauhan insists he is well prepared and claims to have certain aces up his sleeve for this Diwali. Let8217;s see how this milk round goes.

Dilip Cherian, runs a public affairs firm Perfect Relations. He is an economy watcher and tycoon tracker. None of the people he writes about are his clients. Your insider tales are welcome at dilipcheriannow-india.net.in