Coca Cola exploring new products

Coca Cola India has plans underway to introduce newer beverages like tea and 100 per cent juices besides expanding its bottled water producing capacity to meet increasing demand.

8220;We are looking at all categories of commercial beverages. We want to bring high quality products,8221; said Coca Cola India president Alex von Behr on the sidelines of CII8217;s Marketing Summit.

Behr, however, declined to divulge details about the future products nor gave a timeframe for their launch. He said the company was confident of overtaking Bisleri and emerging as the leader in the domestic bottled water segment this year. 8220;We have made very good progress over the last few months and we are optimistic that over the next few months, we can be number one,8221; he said adding the company has broken even on its investments in the water business.