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This is an archive article published on August 13, 1999

Clock-work

Pankaj Shahani has channelised his creative instinct into the business of selling attractive time pieces and artefacts says Deepa Deostha...

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Pankaj Shahani has channelised his creative instinct into the business of selling attractive time pieces and artefacts says Deepa Deosthalee

The name Wilmar Creations has a suitably corporate8217; ring to it. It sounds just right for a company that manufactures and exports innovative gifts 8212; from clocks to pens, pen stands, paper holders and cutters 8212; for top-of-the-line corporate clients. quot;I found it in the encyclopaedia,quot; says Pankaj Shahani, its 27-year-old President.

quot;Wilmar was a Greek king who always did everything he wanted to do.quot; As it happens, Pankaj8217;s story isn8217;t very different either. The young entrepreneur who started off with a paltry loan of a few thousand rupees from his father 8212; a bureaucrat in the ministry of information and broadcasting 8212; now runs a company with an annual turnover of Rs seven crore. All in just eight years.

Pankaj has picked up as many as 17 best product awards8217; last year with exhibitions in various cities aross the globe. He has his own Ramp;D department and amanufacturing unit at Panvel with a dedicated staff which even lives on site! quot;Today we have a capacity for 35,000 pieces a month and a ready stock of at least 5,000 for each of our 50 designs 8212; priced between Rs 150 and Rs 3,500 each. We have also created our own clock brands like Kempa Quartz in the US, because non-branded stuff is not acceptable to clients there.quot;

However, despite the incredible success of his endeavour, Pankaj has no plans of getting complacent, at least till he is unequivocally acknowledged as the best name in the business. quot;When I started off, I got pushed around a lot. Trading was a very difficult job. But now I am happy.quot;

 

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