‘When it comes to creativity, I am very greedy’, says designer Neeta Lulla

Excerpts:

Tell us about your new collection

As a true romanticist at heart, my collection exudes a philosophy of love and passion. With its enchanting, flowing silhouettes, intricate embroideries, and vibrant colour palette, it is inspired by the eternal romance of Radha and Krishna depicted through dance and folklore.

Here’s a sneak peek into Vrindavan Symphony (Source: PR Handout)

Embroidered in Resham, the designs are enhanced by sensuously cut blouses adorned with pearls, katdana, and sequins, intricately merged with appliqué work. This amalgamation of adornments adds depth and richness, elevating the overall allure.

How has wedding couture seen a shift now?

The use of heritage fabrics has been a constant through time, keeping our weaves on the forefront such as sarees, dupattas, or lehengas. As we see the growth of a more fashion-conscious community with so much social media influx thrown in, visual imagery of the aspired look, jewellery, and ensemble, ease of spending, and budgeting according to requirements have also become more streamlined.

What do you cherish the most?

In my career, I have cherished every moment as a learning every day. Experience creates a strong take-home knowledge that I utilise for my upcoming projects. I feel when you are in there with your everyday work, the journey becomes beautiful with many a milestone that you cherish when you look back.

How has the idea of fashion evolved?

Post Covid-19, customers today have a growing desire for unique, personalised experiences. They look for couture and bridal wear designs that reflect their individual style, cultural influences, and personas. There is a growing emphasis on comfort and versatility in luxury or bridge-to-luxury garments as well. We also see a lot of interest in digital fashion due to the advent of AI and digitisation in every space of fashion. Reinventing has become the keyword in every sphere of fashion, be it digitally, statement, or collection-wise, in consumer interaction or the process of retail and hiring of manpower.

 

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Focusing on product and right marketing does the trick for a successful business in the industry, thus educating our aspirants with a strong foundation of technique, methods, industry needs, and the ability to understand brand requirements as the business of fashion needs expertise in all areas. Eventually, a good product will always take you a long way.

Having achieved so much, what is a desire(s) that you wish to fulfil?

When it comes to creativity, I am very greedy and would desire very different kinds of work to come my way, be it designing, bespoke bridal wear or wedding styling, working on a new collection, working with new cuts, fits, and fabric, or silhouettes, working on new film projects which require technical expertise, teaching a young group of fashion aspirants or even painting with oil on canvas when I can.

What’s next?

Work, work, and more work as I affirm to the universe to bring it on!

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