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This is an archive article published on March 11, 2023

Oscars 2023: What’s inside the $126,000 gift bag and who wins it?

Oscars 2023 winner and nominees: Beauty and lifestyle gifts, luxury vacations, and more. Every year, gifts worth thousands of dollars are bestowed upon those who make it to the Oscars nominee list in the prime categories.

oscar statue.Preparations are on for Sunday's 95th Academy Awards. (Photo: AP)
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Oscars 2023: What’s inside the $126,000 gift bag and who wins it?
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No matter who walks home with the coveted golden statuette on March 13 after the 95th annual Academy Awards, one thing is guaranteed — nobody will be going back empty-handed.

Every year, gifts worth thousands of dollars are bestowed upon those who make it to the Oscars nominee list in the prime categories. Unaffiliated to the Academy, and distributed by Los Angeles-based marketing company Distinctive Assets since 2002, the “Everyone Wins” gift bag is estimated to cost a whopping $126,000 this year.

Here is what is inside it, and a brief history of the tradition itself.

What’s inside the 2023 Oscar goodie bag?

Featuring over 60 items, the bag this year is filled with several beauty and lifestyle gifts, luxury vacations — including a $40,000 getaway to a Canadian estate called The Lifestyle, and a stay for eight people in a restored Italian lighthouse — and ‘a symbolic souvenir’ of a piece of land in Queensland, Australia.

Those who want to revamp their homes, meanwhile, can use the $25,000 worth project management fees for home restoration from Maison Construction. There are also several rejuvenation procedures that are reportedly part of the package, including lipo arm sculpting, hair restoration services, and a facelift.

While over 50 per cent of the products reportedly come from companies that are women and minority-owned, the gifts will be delivered in Havaianas suitcases this year. Inside are skincare products from Miage, a silk pillowcase from Blush Silks, a travel pillow from PETA, and products from Ariadne Athens Skin Wellness, All Better Co., Bored Rebel, Daily Energy Cards, Effecti-cal, Kind Reason Co., KnowingLabs, Maison Construction, NaturGeeks, Rareté Studios, ReFa, Proflexa, Oxygenetix, and The Millions-Billions-Trillions Brand, among others. The least expensive gifts include a pack of Clif Thins priced at $13.56, and an $18 loaf of Japanese milk bread from Ginza Nishikawa.

Rehearsal actor Matt Weight, a stand-in for Best Actor nominee Colin Farrell at Sunday’s 95th Academy Awards, is interviewed on the carpet outside the Dolby Theatre on Friday. (Photo: AP)

Who receives the goodie bags?

The Oscar gift bags are given to the hosts and the nominees for Best Director, Best Actress, Best Actor, Best Supporting Actor, and Best Supporting Actress. The recipients also have the right to refuse to accept gifts. Last year, actor Denzel Washington reportedly declined his, and actor JK Simmons donated it to a charity auction, as did George Clooney in 2006.

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Incidentally, while the products and services in the bag come free, the recipient does need to pay taxes on it, as it is considered an income.

How did the tradition start?

According to news reports, by the 1990s, the tradition of giving gifts to presenters and performers had become a norm at the Oscars ceremony. While initially, the brands were charged no fee to donate, now participation requires them to shell out a minimum of $4,000. Several other changes have also taken place over the years, with one of the biggest being the complete dissociation of selection and bestowing of gifts by the Academy of Motion Picture Arts & Sciences in 2006.

The “swag bags” associated with the awards are now curated by niche marketing company Distinctive Assets, founded by Lash Fary. While the company has been known to dole out expensive hampers, in 2016, it had a direct confrontation with the Academy when the “bag” included marijuana vape pens, sex toys, and a vampire breast lift, which the Academy reportedly did not want to be linked with, and thought was damaging to its reputation, as was the elevating estimated costs of these gifts. Thereafter, Distinctive Assets can no longer use Academy trademarks.

A worker stands on a lift during preparations for Sunday’s 95th Academy Awards, on Friday. (Photo: AP)

Some controversial gifts from the past

While the swag bags are known to include holidays abroad, in 2016, it was rather controversial when it included a $55,000 vacation to Israel that came from the Israel Tourism Ministry and the travel company ExploreIsrael.com. It led to immediate backlash from several groups, including the US Campaign to End the Israeli Occupation and Jewish Voice for Peace, that issued an advertisement reading “#SkipTheTrip. Don’t endorse Israeli apartheid”.

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The 2020 gift bag, meanwhile, is believed to be one of the most expensive, estimated at $225,000, as it included 24K gold Royal Charka bath bomb, a 24K gold vape pen from Hollowtips, and a $20,000 one-year membership to a matchmaking service. The following year, the goodies included a plastic surgery procedure, a PETA emergency hammer to break car windows to save trapped dogs and molecular hydrogen water. While in 2019 the nominees were offered membership of the cannabis-friendly social club MOTA Los Angeles, in 2018, they went back home with activated coconut shell charcoal and underarm sweat patches, among other goodies.

Vandana Kalra is an art critic and Deputy Associate Editor with The Indian Express. She has spent more than two decades chronicling arts, culture and everyday life, with modern and contemporary art at the heart of her practice. With a sustained engagement in the arts and a deep understanding of India’s cultural ecosystem, she is regarded as a distinctive and authoritative voice in contemporary art journalism in India. Vandana Kalra's career has unfolded in step with the shifting contours of India’s cultural landscape, from the rise of the Indian art market to the growing prominence of global biennales and fairs. Closely tracking its ebbs and surges, she reports from studios, galleries, museums and exhibition spaces and has covered major Indian and international art fairs, museum exhibitions and biennales, including the Venice Biennale, Kochi-Muziris Biennale, Documenta, Islamic Arts Biennale. She has also been invited to cover landmark moments in modern Indian art, including SH Raza’s exhibition at the Centre Pompidou in Paris and the opening of the MF Husain Museum in Doha, reflecting her long engagement with the legacies of India’s modern masters. Alongside her writing, she applies a keen editorial sensibility, shaping and editing art and cultural coverage into informed, cohesive narratives. Through incisive features, interviews and critical reviews, she brings clarity to complex artistic conversations, foregrounding questions of process, patronage, craft, identity and cultural memory. The Global Art Circuit: She provides extensive coverage of major events like the Kochi-Muziris Biennale, Serendipity Arts Festival, and high-profile international auctions. Artist Spotlights: She writes in-depth features on modern masters (like M.F. Husain) and contemporary performance artists (like Marina Abramović). Art and Labor: A recurring theme in her writing is how art reflects the lives of the marginalized, including migrants, farmers, and labourers. Recent Notable Articles (Late 2025) Her recent portfolio is dominated by the coverage of the 2025 art season in India: 1. Kochi-Muziris Biennale & Serendipity Arts Festival "At Serendipity Arts Festival, a 'Shark Tank' of sorts for art and crafts startups" (Dec 20, 2025): On how a new incubator is helping artisans pitch products to investors. "Artist Birender Yadav's work gives voice to the migrant self" (Dec 17, 2025): A profile of an artist whose decade-long practice focuses on brick kiln workers. "At Kochi-Muziris Biennale, a farmer’s son from Patiala uses his art to draw attention to Delhi’s polluted air" (Dec 16, 2025). "Kochi Biennale showstopper Marina Abramović, a pioneer in performance art" (Dec 7, 2025): An interview with the world-renowned artist on the power of reinvention. 2. M.F. Husain & Modernism "Inside the new MF Husain Museum in Qatar" (Nov 29, 2025): A three-part series on the opening of Lawh Wa Qalam in Doha, exploring how a 2008 sketch became the architectural core of the museum. "Doha opens Lawh Wa Qalam: Celebrating the modernist's global legacy" (Nov 29, 2025). 3. Art Market & Records "Frida Kahlo sets record for the most expensive work by a female artist" (Nov 21, 2025): On Kahlo's canvas The Dream (The Bed) selling for $54.7 million. "All you need to know about Klimt’s canvas that is now the most expensive modern artwork" (Nov 19, 2025). "What’s special about a $12.1 million gold toilet?" (Nov 19, 2025): A quirky look at a flushable 18-karat gold artwork. 4. Art Education & History "Art as play: How process-driven activities are changing the way children learn art in India" (Nov 23, 2025). "A glimpse of Goa's layered history at Serendipity Arts Festival" (Dec 9, 2025): Exploring historical landmarks as venues for contemporary art. Signature Beats Vandana is known for her investigative approach to the art economy, having recently written about "Who funds the Kochi-Muziris Biennale?" (Dec 11, 2025), detailing the role of "Platinum Benefactors." She also explores the spiritual and geometric aspects of art, as seen in her retrospective on artist Akkitham Narayanan and the history of the Cholamandal Artists' Village (Nov 22, 2025). ... Read More

 

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