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This is an archive article published on June 11, 2024

Anurag Kashyap says OTT in India is ‘past its golden time’: ‘OTT is starting to turn into TV, dictated by algorithm’

Anurag Kashyap spoke about the problems with OTT platforms in India and compared it to Indian television.

Anurag KashyapAnurag Kashyap spoke about his film Black Friday. (Express photo by Rohit Jain Paras)

Filmmaker-actor Anurag Kashyap, who will soon be seen in the Hotstar series Bad Cop, recently said that the OTT platforms in India are past their “golden time”. Anurag was asked about long format storytelling in India and the director said that the platforms choose shows only on the basis of their algorithm. He also mentioned that OTT was going the TV route as the executives who are making decisions at streaming platforms have “sensibility” that is designed for television.

In a chat with Radio Nasha, Anurag said, “I think we are past the golden time of OTT. Now OTT is starting to turn into TV. Long format storytelling has always had potential but now it is not dictated by quality, it is dictated by algorithm. And that’s where the problem is.” Anurag said that this is the same thing that happened with television as soon as the idea of TRPs entered the picture as “TRPs started deciding what kind of television should be made.” “When shows were being on Doordarshan, they had a certain quality,” he said.

Anurag Kashyap, who was the co-creator of Sacred Games, which was Netflix’s first original in India, said that OTT platforms are only willing to experiment until the time they need new subscribers but after they reach a threshold, they also start rehashing the same formula. “Until the time they need new subscribers, they will experiment with new things. When they have exhausted that, then it turns into TV. This is a cycle. I have been around for 32 years now,” he said.

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Anurag then brought up the rise of multiplex culture and said that as multiplexes started gaining prominence in the late 2000s, a new wave of filmmaking started in India with films like Dev D and Oye Lucky Lucky Oye, but now that idea does not exist anymore. “Now the same multiplexes will play the same film on four screens. They are not supporting the films they were initially doing. When the studios came in, they were also making new kind of films, but then they also started catering to the same formula,” he said.

The filmmaker recalled doing Sacred Games with Vikramaditya Motwane and said that they wouldn’t find the same kind of support anymore. “Me and Vikram made the first Netflix India show and that kind of a sensibility and support, we will not get anymore. Because that sensibility has changed. People who have no experience in filmmaking are now running the department of shows. And they have come from television. So their sensibility is television. Any creative person will tell you that when you are dealing with them, sometimes it’s like hitting your head against a wall,” he said.

Anurag Kashyap then expressed that he doesn’t see himself making another show for an OTT platform and brought up his show Maximum City, which was shelved by Netflix, after the Tandav debacle. “I don’t think that the kind of long format I want to make, I will get to make it. And they are also scared. Maximum City is one of the examples. An approved green lit show, that got dropped with no official communication. They only want to do what their algorithm dictates,” he said.

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