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Team Pushpa 2: The Rule went on a promotional blitzkrieg to ensure the film had a massive opening when it was released on December 5. There can be no doubt that they were successful in their strategy as the Allu Arjun-Sukumar film broke many box-office records and it is just inches away from the coveted Rs 1000 crore club. The promotional tour began with an event in Patna, Bihar where scores of fans had turned up to see their favourite star and cheer for the homecoming of a character they had adopted as their own. This event became a talking point, and was pegged as a watershed event in promotional campaigns for big-ticket films that aimed to have a pan-Indian reach. However, actor Siddharth, who was recently seen in Indian 2, isn’t buying it.
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Suggesting that most of the participants of such political rallies are paid to be there, Siddharth said, “Back in my time, we used to call these crowds Biriyani and quarter bottle (alcohol).” As expected, these comments haven’t gone down well among netizens who started admonishing the actor for his opinion that seemingly belittled the reach of the film.
Pushpa 2, which has amassed over Rs 900 crore at the worldwide box office, has already become the fastest Indian film to breach the Rs 500 crore, Rs 600 crore, Rs 700 crore, Rs 800 crore, and Rs 900 crore mark. Starring Allu Arjun, Rashmika Mandanna, and Fahadh Faasil, Pushpa 2: The Rule did receive mixed responses from critics, but it seems to be one of those review-proof films that draws in crowds irrespective of its critical response.
Meanwhile, Siddharth’s Miss You, which was supposed to be released on November 29, was rescheduled due to the rains in Tamil Nadu, and will now hit screens on December 13.
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