James Cameron’s Avatar: The Way of Water sells over 15,000 premium format tickets within three days

Thirteen years ago, Avatar emerged as the highest-grossing film of all time, a records that it holds to the day with $2.92 billion in ticket sales, counting re-releases. As per Hollywood Reporter, Avatar: The Way of Water should open to at least $150 million-$170 million in North America. Cameron has famously said that the film will have to be the third or fourth highest earner to recoup its costs. In an interview to GQ, the director called the sequel “very f***ing” expensive and “the worst business case in movie history.”

“You have to be the third or fourth highest-grossing film in history. That’s your threshold. That’s your break even,” he said.

Talking about the positive start at the box office with the advance booking, Kamal Gianchandani- CEO – PVR pictures said in a statement, “There has been a massive response on the advance booking even though it is just the premium formats and with all other formats opening today, we are expecting huge numbers ahead!.”

Adding to this, Rajender Singh Jyala, Chief Programming Officer at INOX Leisure Limited, also confirmed that all “premium format shows across most of the INOX properties have already been sold out”. He added that bookings of regular 3D and 2D formats is yet to open.