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This is an archive article published on August 9, 2013

Chennai Express collects Rs 6.75 crore in paid previews

With this,the film beats the highest paid record of Rs. 2.7 crore that was held by <i>3 Idiots</i> till now.

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Chennai Express,which officially releases today,had special paid previews on Thursday night (August 8) in many parts of India.

As expected,Chennai Express has collected a whopping Rs. 6.75 cr nett (India) from just paid previews on Thursday night.

Read Review: Chennai Express

With this,the film beats the highest paid record of Rs. 2.7 crore that was held by 3 Idiots till now.

However,the unique aspect about Chennai Express‘ paid previews was that,where certain big films have three-four shows in previews,Chennai Express had nearly 10-12 shows on Thursday night at major multiplex chains.

In Pics: Shah Rukh Khan meets fans as Chennai Express hits theatres

As today is a public holiday in India,it made sense to have maximum paid previews in multiplexes to pull crowd to the cinemas.

In Pics: Deepika prays at Siddhivinayak

What remains to be seen now is whether Chennai Express goes on to break other box office records.

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