MICA will introduce a new programme on Media Platforms Analytics. The new programme seeks to equip students with an understanding of multiple aspects of media analytics, audience engagement and how to measure and analyse data to build a media platform. The course will be conducted by media professionals at Ormax Media and will cover three domains – streaming, theatrical and television. “Around 50 second-year students from the Media and Entertainment Management (MEM) specialisation will be exposed to a 360-degree approach to planning, applicable to multiple functions like content, marketing, revenue, distribution, engagement, and more, across the three domains mentioned above,” an official statement issued in this regard said. Saying that this new course will equip the MEM students with the right knowledge and skill sets to advance the industry's growth, Dr Shailendra Raj Mehta, President and Director, MICA, said, “India's media and entertainment industry has grown at an unprecedented rate. To remain ahead of the curve, we at MICA continuously engage with academic advisors and industry stakeholders to identify gaps and translate them into specialised courses.” The course will be delivered through case studies, real-world examples, gamification and hands-on learning experiences and help the students look at various data sources and extract insights from large databases to arrive at a platform strategy.
