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This is an archive article published on November 23, 2009

Style Wise

As he shuffles through his signature white collection,reveals the history of the Majistha dye while showing the Eco Goa assortment and switches to Brazilian music...

Displaying his latest collection at the Rudraksh Store,ace designer Wendell Rodricks aims to bring back the exuberance of the season through it

As he shuffles through his signature white collection,reveals the history of the Majistha dye while showing the Eco Goa assortment and switches to Brazilian music,presenting the Bossa Nova designs- Wendell Rodricks the man behind the couture line gradually tells the story behind every design on display. And to recapitulate it,he asserts that his clothing style reflects both culture and colour that imitates the freshness and depicts the style of his state-Goa.

In the city,for the launch of his three collections that are on display at the Rudraksh store Rodricks spoke in detail about his designs and the inspiration behind them. “This couture is an all season wear and I have tried to bring the vivacity back through colours,that seemed a bit affected by the slowdown. While white is an all time favourite,Eco Goa comprises of garments made using natural dyes from trees planted by the tribals in Goa whom we are supporting along with an NGO. And while designing the Bossa Nova collection which was unveiled at the finale of the Lakme Fashion Week,it was days of friendliness and lots of Brazilian music all throughout its making,” he informs.

Having created outstanding collections each season enthused by themes like the Tibetan Monastries,the Harem at Istanbul,Tattoos of the Lambadi tribe and so on the Visionnaire collection inspired by the visually challenged with Braille embroidery on it remains his most cherished one. “I wonder why no one thought of it earlier,it was a challenge and the collection came to be known worldwide. However I always feel that my most exciting collection is always the next one. Currently the accessibility of the fashion that we create through malls and stores is the biggest breakthrough. Our deliverance and their ability to effortlessly possess what they have seen on the ramp is a major feat for the industry,” adds Rodricks.

Residing in his ancestral village in Goa,his book on the state’s clothing is set to release soon. “It took me 10 long years to put it together during which I also trained at the National Costume Museum in Lisbon and the Museum at the Fashion Institute of Technology in New York. It starts from the pre historic period till date and also talks about the influences the people who travelled to Goa had on the local populace,” adds the designer who is also a part of the Kasturba Gandhi Memorial Trust,Goa to promote hand spun Khadi and actively supports local education,cultural and social associations.


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