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Anyone in fashion will tell you September is the coolest month. Its the beginning of the style cycle,this is when the moneymaking fall collections are ready for display and summer fashion is decided upon. The hols are over,its back to work again and the glamorous Milan-Paris-London-New York touring begins. September is the fashion worlds January. Thats also why The September Issue,the official docu about the US Vogues Anna Nuclear Wintour,releases this month.
This September is also important to us in India. The first menswear fashion week rolls out in New Delhi this weekend. The Van Heusen Mens Week takes centre-stage pushing out the bitch-bitch,bite-bite that ails the FDCI,FDPC,FXXX whachyamecallits.
Mens fashion has scarcely been as popular as womens anywhere on the globe and yet menswear is a far more sophisticated market in India. For starters,customised tailoring has always existed here,even on a mass level. And even a middle-class gent owns at least one suit (or a dinner jacket worn with black pants,but never mind that). Raymond cannot be ignored in making made-to-measure suit-making so accessible. Not too long ago,Rs 4,000 could get you a decent custom-made suit from their swishy Breach Candy outlet,whose fabulously dressed windows could never be imitated despite many dull attempts by me-too retailers.
Mens clothes are also far more complicated than womens,because they are far simpler. Its easy to decorate a sari or a kurta with sequins or embroidery,but these surface techniques make our husbands and boyfriends look like onstage magicians. Menswear requires painfully perfect cutting techniques and absolute sizing. Womens wear is,more often than not,drape-oriented and drapes are forgiving.
Variety also separates womens and mens dressing. Women have far more options when dressing up. For men,more often than not,its all about the shirt and trouser,and maybe a jacket thrown on when the invite demands formals. Black is the default option for most men,whether in clothes or wallets and shoes. It makes them feel discreet and secure,but then a room filled with men in suits does tend to resemble a penguin parade. There is little room for self expression in menswear without crossing over the rainbow line. Colour is considered sartorial hara-kiri,even though pink,mauve and peppermint shirts and T-shirts look so fine on men.
About a decade ago,the desire to fashion up men gave birth to the mens designer. These gay boys made dandies out of our men,over-dressing them in floral shirts,appliqué kurtas,vivid colours and what have you.
And why dont most of us attend mens fashion shows? I have to blame those awful male models for most of iteither they look like girls or like dolphins. Add to that the dodgy designer-male model nexus and you know the after-party is really why menswear fashion shows have existed (or the after after-party).
Of course,the clothes are so high on drama you feel youre at a costume ball. One set of highly respected designers sent out poor Amitabh Bachchan in an all-gold spangled coat,and then put a peacock on the dishy Abhisheks jacket.
Thankfully,the metrosexual is now dead (taking the self-appointed mens designer with him) and our men have understood that old chestnut: Elegance is refusal. And this weekends mens week will prove so.
As for Mumbais five most stylish men: The first three slots are taken by Arjun Bhasin,costume designer and GQs super-chic stylist. Filmmaker Karan Johar and Baroda royalty
Pratapsinh Gaekwad come in at four and five.
Now thats a roster even Ms Wintour would agree with.
(namrata.sharma@expressindia.com)
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