Cinderellas have no space in our new feminist world. Beauty is a spectrum of shades and sizes. And fashion belongs to a world far removed from real lives and true stories.
In the wings are Swedish behemoth H&M, and Uniqlo, Japan's answer to a large-format fashion store. Also in queue are Massimo Dutti, Abercrombie & Fitch and Topshop, smaller stores but with great fashion influence.