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Journalism of Courage
Its a busy time at Nida Mahmoods studio in Delhi. Her soon-to-be-launched new line,The New India Bioscope Company,deals not just with clothes,but is expanding into lifestyle accessories,furniture,home furnishing and even art works. But whats common in them are the typical Indian street imageries that invariably find a way on to them. The Indians love for chai and the crow,and the bustling street life says Mahmood,who is also a painter,have always inspired her,though shes hardly the first Indian artist to be reveling in the countrys unique imagery.
One of her more ambitious projects within this new company is to rehabilitate artist communities,whove fallen on bad days. To begin with,Mahmood is planning to revive the art of the hand-painted posters. Ever since the digital explosion happened,the art of hand-painted posters have completely gone out of practice. I have met up with artists who are out of work and I have put together a team who have done this most of their lives, she says.
There are also talks of collaborations with other artists and art galleries. We are working out the nitty-gritties now,things will culminate around the fashion week in October, she says.
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