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‘Sharbat jihad’: HC pulls up Patanjali, says ‘can’t believe eyes and ears’

As court says its "conscience shaken", Patanjali says it will pull down videos allegedly against Rooh Afza

Ramdev Patanjali Rooh AfzaThe Court also directed Patanjali to file an affidavit within five days recording a statement by Ramdev that he shall not issue any such statements, advertisements, or social media posts in the future. (File photo)

THE DELHI High Court Tuesday directed Baba Ramdev’s Patanjali to immediately pull down all its advertisements allegedly referring to Hamdard’s popular drink Rooh Afza as “Sharbat Jihad,” saying they “shocked the conscience of the court”. “I couldn’t believe my eyes and ears,” Justice Amit Bansal, who was hearing the case, said about Patanjali’s videos.

Senior advocate Rajiv Nayar, appearing for Patanjali, told the court that the videos will be pulled down.

When the case first came up in the court Tuesday morning, Justice Bansal observed: “This is shocking. Shocking. It shocks the conscience of the court. Please take instructions immediately. This is indefensible according to me. Take instructions, otherwise there will be a strong order.”

Hamdard, through its charity wing Hamdard National Foundation India, has moved a suit claiming trademark infringement and disparagement, as well as defamation against Patanjali Foods Limited and Baba Ramdev, citing a video that showed Ramdev claiming that his competitor’s profits were used “for building masjids and madrasas.” Profits from Patanjali’s “rose sharbat”, he said, go towards building “gurukuls, acharyakulams and Patanjali University”. “Jaise love jihad, vote jihad chal raha hai naa, waise sharbat jihad bhi chal raha hai (Like there is love jihad and vote jihad, there is sharbat jihad),” Ramdev added.

Hamdard, in its suit, is also seeking a permanent injunction restraining Patanjali from infringing and disparaging its trademark, damages upto Rs 2 crores, as well as seeking an apology and retraction. It is also seeking the court’s direction to the Ministry of Electronics and Information Technology and the Department of Telecommunications (DoT) to take down the links of the objectionable material.

Appearing for Hamdard, senior advocate Mukul Rohatgi Tuesday read out tweets and the content of the video, where Ramdev allegedly makes a reference to Rooh Afza.

Rohatgi added: “Hamdard requires no elaboration… We have all grown up with Rooh Afza. This is a case which is shocking, this goes beyond disparagement, it goes beyond normal cases. This is a case creating communal divide, it is akin to hate speech. This is commercial speech and will not have protection under the law of defamation… You cannot go about branding whatever you want… He says ‘sharbat jihad’. Jihad is a war in the name of religion, so you are attacking my religion, because it is well known that Hamdard belongs to people of the Muslim community.”

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He added that Hamdard had been in Delhi since 1906. “They have a college, university… This should not be allowed even for a moment… We have enough problems in this country.”

When the case came up again at noon, Patanjali’s advocate told the court that the videos will be pulled down.

To Justice Bansal’s observation that “I couldn’t believe my eyes and ears”, Nayar said Patanjali was “not against any religion”. He also tried to argue that Ramdev could not be stopped from speaking if it is his “opinion”. However, Justice Bansal shot this down, saying: “He can hold these opinions in his head, but he can’t express them.”

The court then directed Ramdev to file an affidavit within five days undertaking that he shall not issue any such statements, advertisements or social media posts in the future.

The case will be heard next on May 1.

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Incidentally, Rohatgi had in 2024 appeared for Patanjali when the Supreme Court initiated suo motu contempt proceedings against the yoga guru for issuing “misleading advertisements” and passing critical remarks about allopathy. This was after Ramdev and Patanjali’s Managing Director Acharya Balkrishna had given an undertaking to the Court in 2023 that they shall not publish advertisements disparaging modern medicine.

Sohini Ghosh is a Senior Correspondent at The Indian Express. Previously based in Ahmedabad covering Gujarat, she recently moved to the New Delhi bureau, where she primarily covers legal developments at the Delhi High Court Professional Profile Background: An alumna of the Asian College of Journalism (ACJ), she previously worked with ET NOW before joining The Indian Express. Core Beats: Her reporting is currently centered on the Delhi High Court, with a focus on high-profile constitutional disputes, disputes over intellectual property, criminal and civil cases, issues of human rights and regulatory law (especially in the areas of technology and healthcare). Earlier Specialty: In Gujarat, she was known for her rigorous coverage in the beats of crime, law and policy, and social justice issues, including the 2002 riot cases, 2008 serial bomb blast case, 2016 flogging of Dalits in Una, among others. She has extensively covered health in the state, including being part of the team that revealed the segregation of wards at the state’s largest government hospital on lines of faith in April 2020. With Ahmedabad being a UNESCO heritage city, she has widely covered urban development and heritage issues, including the redevelopment of the Sabarmati Ashram Recent Notable Articles (Late 2025) Her recent reporting from the Delhi High Court covers major political, constitutional, corporate, and public-interest legal battles: High-Profile Case Coverage She has extensively covered the various legal battles - including for compensation under the aegis of North East Delhi Riots Claims Commission - pertaining to the 2020 northeast Delhi riots, as well as 1984 anti-Sikh riots. She has also led coverage at the intersection of technology and governance, and its impact on the citizenry, from, and beyond courtrooms — such as the government’s stakeholder consultations for framing AI-Deepfake policy. Signature Style Sohini is recognized for her sustained reporting from courtrooms and beyond. She specialises in breaking down dense legal arguments to make legalese accessible for readers. Her transition from Gujarat to Delhi has seen her expand her coverage on regulatory, corporate and intellectual property law, while maintaining a strong commitment to human rights and lacuna in the criminal justice system. X (Twitter): @thanda_ghosh ... Read More

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