Net worth

The twice-a-week Late Night Comedy Show,hosted on entertainment portal http://www.buzzintown.com has garnered rave reviews not only in India but abroad too. The show,along with its title track,puts a spin on almost everything in the news – both local and global.

Says Mrinal Jha,producer of Jay Hind! and the co-founder of Undercover Productions,“The Internet is the only entertainment medium where the content is consumed by the audience through a ‘pull’ mechanism. It is also the only medium which has the maximum access points via the mobile phone,desktop or laptop,at home,office or on the go. India is yet to maximise the full potential of this medium and we are glad to be the pioneers in this regard.”

“There is a dearth of quality entertainment content on TV. The soaps are getting more and more regressive and the falling TRPs are proof of the fact that the audiences want something new. Even reality shows are witnessing a drastic fall in TRPs. Whereas,on Jay Hind! there is daily rise in the number of viewers and fans. In fact the Facebook page of Jay Hind! already has 2,000 fans,” adds Abhigyan Jha,creative head & director of Jay Hind! and co-founder of Undercover Productions.

The show features a stand up routine followed by quick one-liners about current events and brief comedy sketches,impromptu street interviews,celebrity interviews and performances. One of the main attractions of the show is ‘Savitabhabhi ke sexy solutions’ – a funny take on Savitabhabhi, the character from the banned portal Savitabhabhi.com. This segment has Savitabhabhi tackling chronic global issues such as global warming,world peace,et al. Another very popular segment is ‘Boothnath’,where the producers have installed booths across the country with surveillance cameras,so that people can enter and vent their anger on anything or anyone. What the couch is to the psychiatrist,Boothnath is to the street.

For Sumeet Raghavan,anchor of Jay Hind,“The show gave me a chance to do stand up comedy,a genre which I’ve never explored before. Reaching out to the youth,which spends more time on the internet than TV,was another incentive for me.”

Busy looking for advertisers who can associate with Jay Hind! as a brand,Mrinal says that with more than a million views per episode,they can offer any brand a great association. “But the brand must be youthful,slightly rebellious,vibrant and have a deviant sense of humour,” she’s quick to add. In the meantime,catch the show,and you can also view the episode on YouTube. In fact the ‘Gandhi – Obama Dinner’ segment has recently been carried as a Featured Video on the YouTube Global Homepage – a feat unmatched by any video content made in Hindi ever.

New shows are updated at 10:10 pm every Monday and Thursday on http://www.jayhind.tv or http://www.jayhind.buzzintown.com.