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This is an archive article published on August 30, 2009

Clothes off thier back!

One-and-a-half lakh! The last time we logged in to check out the bidding wars,Salman Khan’s sunflower bright yellow towel was up from Rs 62,000 to about Rs 1.53 lakh on ebay.

One-and-a-half lakh! The last time we logged in to check out the bidding wars,Salman Khan’s sunflower bright yellow towel was up from Rs 62,000 to about Rs 1.53 lakh on ebay. Following his league,John Abraham’s put up his itsy-bitsy yellow painted hot shorts for sale,while Sallu’s pretty little lady,Katrina Kaif has announced that she too is planning to auction her clothes and accessories to raise funds for her mother’s orphanage,Mercy Home in Chennai. Catch the tube,and Farah Khan’s taken her chat show on Star Plus to the next level – a daily blog entry,one unique custom-made dance move and ‘cele-able’ stuff of ebay. And so,we have Shah Rukh signing off his Billu leather jacket on Farah’s show,Kareena’s leaving her favourite tops,Bipasha unties her running companion – her training shoes while a thoughtful Shilpa Shetty hands over an eco-friendly torch and autographed Rajasthan Royals ball. “Viewers and fans can log on to the auction link http://www.ebay.in/star,and all the proceeds of all the bids will be sent to – the NGO Sneha http://www.snehamumbai.org,” tells the show’s,Tere Mere Beach Mein,spokesperson. “Interestingly,Shilpa’s torch is from her NGO which works for protection and conservation of environment. It does not run on batteries,” tips the spokesperson,adding how Priyanka Chopra left her sexy Megan Gavel Dress while champ Vijender Singh gave away his boxing glove.

Autographs,memorabilia,collectibles,rare papers,documents,accessories,clothes,shoes – it’s a celeb yard sale out there with a tag screaming in bold letters – Buy NOW! And it all began with Madhuri Dixit’s irresistible purple coloured backless blouse in Hum Aapke Hain Kaun. It sent women in a frenzy,and boutiques mad copying the original. “That’s the difference for we deal only in the original,” says Sachin Sharma,TV actor and former journo who clicked open his website,www.sbuy.in,recently. The website allows celebrities across the world to register for free and sell anything that they desire to their fans worldwide. “From mobile phones,cars,furniture,clothing and accessories,anything can be put up for sale on the website and fans across the world can buy it,” tells Sachin who has roped in top fashion designers,actors,painters,artistes,jewellery designers for the same. Log on and you’ll be treated to outfits from Balika Vadhu by designer Winnie Malhotra,jewellery by designer Ekta Gupta,Rohit K Kumar’s creations,Brinda Miller’s paintings and a line-up of celebrity guests.

But does it really sell? “We already have two lakh hits,” he claims,adding how the idea popped when couple of his celebrity actor friends wanted to sell their belongings for different reasons. “The first was recession. Couple of them needed the money,and were not getting the right price for their stuff. Second,there’s a huge market in the form of fans and collectors who would love to own this stuff,and third,to do some charity and help NGOs,” says Sachin,making sure that all the price tags are in dollars. “It’s a global website…celebs from all over the world can log on and get a genuine price for their things while the buyer will get a certificate,” adds Sachin,the founder and CEO.

“Being in the industry,I understand the importance of fans,and I always wanted to get into business,have my own line,” cues in Sherlyn Chopra,the first Indian celeb to put her diamond studded bra up for sale. Her website,www.sherlynchopra.com has a dedicated SC store. All you have to do is load your cart with her hot shorts,bikini calendar and hat! And yes,there is a dollar tag to this too. “I hope my ardent admirers across the globe bid for these and the craziest of them get to treasure my items of clothing,” Sherlyn had said for her bra. “The money raised will be used for the charities I’m associated with,” she added.

The big fat celebrity yard sale is on,and if you’re interested in some Hollywood treasures,then log on to http://www.clothesoffourback.org,and get it off their back!

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