OYO’s going to launch in UK, aims to sign up 300 hotels across 10 cities

OYO is entering Britain’s economy hotel segment, which is led by Whitbread’s Premier Inn chain.

Other branded operators include private equity-backed Travelodge and Holiday Inn Express, a unit of Intercontinental Hotels Group.

Ritesh Agarwal, the company’s 24-year-old founder, said in a phone interview that OYO aims to select hotels from among Britain’s 35,000-40,000 independent operators, offering interior redesign and revenue management services to help them compete.

Since its founding in 2013, OYO has become South Asia’s fastest growing hotel chain, with a network of 211,000 rooms in 349 cities.