Leave teasing: Amul’s stand against eve-teasing is spot on!

And, after BJP won a remarkable victory and appointed Yoga Adityanath as the chief minister of the state, steps have been taken in the direction of women safety. The government has set up ‘Anti-Romeo’ squads across the state.

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While zillions are lauding the government for putting its plan into action, Amul has come up with a creative advertisement underscoring the issue. The dairy brand, that has a reputation of cashing in on issues and making creative campaigns out of them, has shared a topical cartoon on its Twitter account.

#Amul Topical: UP government’s women safety initiative. pic.twitter.com/bSbwQAtGgl

— Amul.coop (@Amul_Coop) March 24, 2017

Making an eve-teaser holding his ears, the cartoon shows the brand’s caricature in an angry mood. Captioned ‘Krodhside Romeo’, it clearly denounces eve-teasing, and also inspires people not to commit the crime by adding a tagline that reads, “Leave Teasing”.

Incidents of innocents getting thrashed in the hands of the squad members notwithstanding, the concept of ‘Anti-Romeo Squads’ is welcoming. The squads of city police officials have been deployed at malls, markets, and colleges to ensure the safety of women. Furthermore, the police will also keep a tab on the consumption of alcohol at public places as drinking alcohol often leads to altercations and cases of eve-teasing. On top of this, the government has also deployed police officials wearing civil clothes to observe youngsters hanging around at street shops and roadside stalls.