Asus to bake ad-blockers right into its mobile devices

Asus plans to block ads by default on all its mobile devices as of early 2016

Asus has announced that it will start shipping devices with AdBlock Plus ‘baked-in’ to company’s proprietary browser, says a report at Motherboard. With ongoing debate around adblockers, Asus’ call for a bowser with AdBlock activated by default is interesting.

Lately users have expressed concerns over annoying ads which have also been cause of malware. AdBlock Plus brings down malware based security concerns but media companies who make revenue by showing these ads have expressed objections to ad blocking.

Also See: Mobile ad-blockers popularity could wipe out billions in ad revenue

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While Asus’s proprietary browser has a market base of around 15 million users, it could set a precedent for other popular browsers like Chrome and Firefox to follow suit.

During the next few days, it will be interesting to see reaction from online media companies on this move. Also it will be worth noting if Mozilla which has designed an ad blocker for iOS would pitch in by activating AdBlock Plus by default.

Must Read: Developer pulls leading ad-blocking app from Apple Store