Tecno smartphone brand launches in India with five new phones

China's Transsion Holdings introduced Tecno in India, a new brand which will cater to the fast-growing mid-range segment.

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Tecno i7 is the flagship smartphone and will be hitting the market only in May.

China’s Transsion Holdings, which operates a number of brands including itel, wants to play a larger role in the Indian smartphone market. The company on Monday introduced Tecno, a new brand which will cater to the fast-growing mid-range segment.

The company has launched five smartphones in its “i”series – i5,i5 Pro, i3, i3 Pro and i7. The i5, i5 Pro, i3 and i3 Pro will be available from April 22, whereas the flagship i7 is slated to hit the market sometime in May. All these phones are priced between Rs 7,990 and Rs 14,990.

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“Our “i” series is made for India, designed for India”, Arif Chowdhury, Vice-President, Transsion Holdings, told Indianexpress.com. “India is a very important market for us and most importantly, we are launching a series of products, not one product. It’s easy to make one phone for India but to make a series for India shows how serious we are about the market,” he added.

Unlike its arch rivals in the smartphone business, many of whom opted to sell their products through only online channel, Tecno will be positioned as an offline-only brand. Although the company did mention that it is evaluating the online model, it declined to reveal the exact plan.

Initially, the Tecno brand has been launched in three states of Punjab, Rajasthan and Gujarat. According to Chowdhury, the company plans to sell these devices through 129 distributors in these states, and has more than 10,000 touch points.

“After-sales service is very important for the group,” he said when asked about the company’s emphasis on providing customer service to users in India. “We have spent $70-75 million dollars globally to set-up service centers,” Chowdhury said. Even though the company operates its own service centers in other markets where the brand has made its presence, in India it will be dependent on 144 third-party after-sales service outlets.

Anuj Bhatia

Anuj Bhatia is a seasoned personal technology writer at indianexpress.com with a career spanning over a decade. Active in the domain since 2011, he has established himself as a distinct voice in tech journalism, specializing in long-form narratives that bridge the gap between complex innovation and consumer lifestyle. Experience & Career: Anuj has been a key contributor to The Indian Express since late 2016. Prior to his current tenure, he served as a Senior Tech Writer at My Mobile magazine and held a role as a reviewer and tech writer at Gizbot. His professional trajectory reflects a rigorous commitment to technology reporting, backed by a postgraduate degree from Banaras Hindu University. Expertise & Focus Areas: Anuj’s reporting covers the spectrum of personal technology, characterized by a unique blend of modern analysis and historical context. His key focus areas include: Core Technology: Comprehensive coverage of smartphones, personal computers, apps, and lifestyle tech. Deep-Dive Narratives: Specializes in composing longer-form feature articles and explainers that explore the intersection of history, technology, and popular culture. Global & Local Scope: Reports extensively on major international product launches from industry titans like Apple and Google, while simultaneously covering the ecosystem of indie and home-grown tech startups. Niche Interests: A dedicated focus on vintage technology and retro gaming, offering readers a nostalgic yet analytical perspective on the evolution of tech. Authoritativeness & Trust Anuj is a trusted voice in the industry, recognized for his ability to de-jargonize trending topics and provide context to rapid technological advancements. His authority is reinforced by his on-ground presence at major international tech conferences and his nuanced approach to product reviews. By balancing coverage of the world's most valuable tech brands with emerging startups, he offers a holistic and objective view of the global technology landscape. Find all stories by Anuj Bhatia here. You can find Anuj on Linkedin. ... Read More

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