‘Yeh humari pawri ho rahi hai’: Indian brands are having a party over the viral trend

‘Pawri ho rahi hai’ became a major memes trend in Pakistan. Now India brands have caught up after Yashraj Mukhate gave a quirky twist to the clip.

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The trend began after a video of a woman partying with her friends went viral online. (Source: Swiggyindia/Instagram)

While netizens can’t stop grooving to Yashraj Mukhate’s musical twist to Pakistan’s ‘pawri ho rahi hai’ trend, many brands have decided to jump on the bandwagon to make the most of it.

For those of you who don’t know, the trend began after a video of Pakistani influencer and content creator Dananeer having fun with her friends went viral. In the clip, she was heard saying: “Yeh humari car hai, Yeh hum hain, aur yeh humari pawri ho rahi hai (This is our car, this is us, and this is our party going on).

Watch the video here:

View this post on Instagram

A post shared by Dananeer | 🇵🇰🌻 (@dananeerr)

The young artiste often posts comical videos poking fun at ‘burgers’ on her social media account.

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While ‘Pawri ho rahi hai’ became a major memes trend in Pakistan, it soon caught up in India after Mukhate gave a quirky twist to the clip.

View this post on Instagram

A post shared by Yashraj Mukhate (@yashrajmukhate)

Garnering over 30 million views, the viral video also inspired many brands to come up with their version of ‘pawri ho rahi hai’. Here, take a look:

Yeh humari car hai
Yeh hum hai
Hope we’re not too late to the parrrrty pic.twitter.com/sfQcOXlODa

— Netflix India (@NetflixIndia) February 13, 2021

You may not be able to ‘PAWRI’ like that, but you can join our party to bust fake news! #pawrihoraihai #PIBFactcheck pic.twitter.com/0pFB24WBet

— PIB Fact Check (@PIBFactCheck) February 13, 2021