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Journalism of Courage
Amid the uncertainty of Covid-19 pandemic, with no clue when normalcy will return, Nike has dropped an ad that has left many inspired with the thought that “Nothing can stop what we can do together”.
With a tagline “You can’t stop sport. Because you can’t stop us,” the video is giving hope to people in such trying times, especially when there has been cancellation and postponement of sporting events.
From fighting against everything that is unfair to taking responsibility to make the world a better place, the poignant 1-minute-30-second ad touches all the right notes.
Watch the video here:
“You can’t stop Megan Rapinoe, Serena Williams, or Lebron James. Just as you can’t stop Naomi Osaka, Cristiano Ronaldo or Leo Baker. Because as athletes*, we are never alone. Sport unites us. Strengthens us. Keeps us pushing ahead. No matter what, we will always come back stronger, together,” the company wrote on YouTube while sharing the video.
The advertisement created by Wieden + Kennedy Portland’s team put 72 sports action together in 36 split-screen slides, merging actions in brilliant editing, and the results are outstanding.
The video garnered 17 million views on Twitter, earning plaudits from all quarters.
https://twitter.com/ava/status/1289074366790037505
https://twitter.com/StevePasquale/status/1289021450314227713
The agency behind the ad said they had to comb through 4,000 sports action sequences of archival videos to juxtapose it perfectly in sync to create the marvelous output.
