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Journalism of Courage
It’s not unusual for brands to poke fun at rivals, and more often than not, admins of social media handle resort to memes to catch all the attention. Currently, global fast-food chains in Spain are slugging it out on Twitter and netizens around the world are loving it!
Although there have been rare instances of camaraderie even among some of the big global chains during the pandemic, friendly banters online are still the order of the day. Recently, KFC Spain used the popular Godzilla vs Kong meme from the trailer of the Hollywood flick right before its release to take a jibe at its competitors – McDonald’s and Burger King.
However, winning the debate between the food giants is KFC, who has been portrayed as the humble Doge who smashes the baseball bat to declare itself at the best.
The tweet also got other brands involved in the fray, making it one of the top conversations on the microblogging site.
https://twitter.com/PansCompany_ES/status/1361425700549492748
It also left many impressed online not just in the European country but also around the world.
https://twitter.com/pamelopez28/status/1361667235396407297
Soon, as more and more people loved the template of the humble Shibu Inu dog defeating the giants, it inspired others to utilise the template in various relatable situations.
https://twitter.com/MrKavi_dev/status/1361899536331907072
https://twitter.com/pra_tea_k/status/1361598066898309120
https://twitter.com/rohitvk18_/status/1361644800571678720
https://twitter.com/ThankosT/status/1361649446681935874
