Musk to launch new subscription plans for X, one with ads and one without

Two new tiers of X Premium subscriptions launching soon.

One is lower cost with all features, but no reduction in ads, and the other is more expensive, but has no ads.

— Elon Musk (@elonmusk) October 20, 2023

The move comes after X started experimenting with charging new users a $1 fee to access the platform in New Zealand and the Philippines. The company said that users who do not subscribe will only be able to view content, but not interact with it.

Musk did not reveal any further details about the pricing or availability of the new subscriptions. He has previously stated that charging for X is his way of eliminating bots and fake accounts that plague the platform. He also claimed that it would improve the quality of content and engagement.

Since he acquired X in October last year, Musk has made several drastic changes to the platform, including laying off staff, scrapping content moderation teams, and renaming it to X. He also launched X Premium, a $8 per month service that gives users a blue check mark and other perks.

Musk’s actions have alienated many advertisers, many of who have stopped running ads on X due to concerns over its credibility and safety. Musk admitted that X’s revenue has suffered as a result, and blamed activists for pressuring advertisers. He also tried to lure them back with discounts and incentives.