This festive season, Instagram is helping users across India and the globe add a traditional touch to their photos and videos with new Diwali-themed effects. Using Meta AI, the platform has launched a limited-time collection of filters within the creative Restyle feature, making it easier to fuse your stories and clips with the vibrant spirit of the festival of lights.
The Restyle tool, available directly within the Instagram Stories interface and the standalone Edits app, allows for a creative transformation of your visual content. To celebrate Diwali, the effects draw inspiration from the festival’s rich colours, symbols, and joy.
Using these effects is straightforward. In Instagram Stories, after selecting your photo or video, simply tap the Restyle icon (the paintbrush symbol) at the top of the screen. This will open the effects browser, where the user can find and select one of the special Diwali themes. For static images posted to your Instagram Story, users can choose from three distinct styles: Fireworks, Diyas and Rangoli for artistic pattern overlay.
For videos in the Edits app, start a new project, choose your video, and look for the Restyle option among the icons at the bottom. Tap the ‘Diwali’ category and select your desired effect. Once the AI has worked its magic, you can export and share your festive video. The user can have access to different, equally festive options: ‘Lanterns, Marigolds, and Rangoli for a colourful, patterned background.
These cultural effects are available for a short time only, lasting for approximately two weeks until October 29th. The launch covers India, along with other countries, including the United States, Canada, Singapore, and Australia.
Additionally, for users of the Ray-Ban Meta glasses, they can instantly apply Diwali-inspired visuals, like rangoli and lights, to their captures just by speaking a command. After taking a picture with their glasses, a simple command such as, “Hey Meta, Restyle This.” The transformed, festive photo can then be viewed on the Meta AI app.