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This is an archive article published on December 31, 2016

Apple to cut iPhone production by 10% in Jan-March quarter: Report

Apple will be trimming production of iPhones by about 10 percent in the January-March quarter of 2017.

Apple, iPhone 7 sales, Apple prodution, Apple cuts iPhone 7, iPhone 7 production, Apple iPhone 7 Plus, Apple inc, apple profits, smartphone, technology, technology news Apple will trim production of iPhones by about 10 percent in the January-March quarter of 2017. (File Photo)

Apple  will trim production of iPhones by about 10 percent in the January-March quarter of 2017, the Nikkei financial daily reported on Thursday, citing calculations based on data from suppliers.

The company had slashed output by 30 percent in January-March this year due to accumulated inventory, the paper said. Apple’s shares were down 0.84 percent in midday trading, in line with the Nasdaq stock index. An Apple spokeswoman declined to comment on the report.

Apple is set to reduce iPhone production by 10 per cent in the first quarter of 2017, a media report said. The news comes after Yahoo-owned research firm Flurry earlier this week revealed that the holiday season was a big hit for Apple’s iPhone and between December 19 to 25, Apple’s iPhone and iPad accounted for 44 per cent of all mobile activations — much higher than Samsung.

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“This is not the first time Apple has cut back on iPhone production as a similar event occurred this year in the January – March quarter. That cut on production was around 30 per cent,” 9to5mac.com reported.

Last year, Apple’s devices accounted for 49.1 per cent of all activations during the same period while Samsung last year accounted for 19.8 per cent of all activations.

Also read: Apple to start making iPhones in Bangalore from April: Report

Apple is also reportedly planning to manufacture iPhones in Bengaluru in association with Wistron, a Taiwanese OEM manufacturer for Apple and will start production by April 2017. Local manufacturing will make Apple products cheaper as imported goods have a 12.5 per cent duty on it. This would make its products more competitive in the India market, where it already enjoys a good market share in the top-end price brackets.

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Apple is supposed to offer a radical design change with the iPhone 8, which is expected to launch in September 2017. The iPhone 7

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