Meta Verified users to soon get their own feed on Instagram

Meta is testing a new feed that shows you content from paid subscribers only. Here’s how to access it.

A keyboard is placed in front of a displayed Instagram logo in this illustration taken February 21, 2023. REUTERS/Dado Ruvic/Illustration

Listen to this article

00:00

1x 1.5x 1.8x

Meta is testing a new feed on Instagram that will show content only from users subscribed to Verified, the company’s paid subscription service for creators. This new feed will be accessible through the same section that lets you switch between Following and Favourites feeds from the top of the app.

As you can see in the example, some users now have the option to view a dedicated stream of content from Meta Verified users only. It isn’t clear if the feed will include profiles from Meta Verified users alone or basically anyone with the blue check.

(Image: Instagram)

Meta recently expanded its paid verification option to brands as well, after a brief run with creators alone. Instagram CEO Adam Mosseri said the company is “exploring this as a new control for people and a way for businesses and creators to get discovered”.

Meta seems to have taken a cue from X (formerly Twitter), which has also added features that differentiate verified and regular users, such as a new section in the notifications section dedicated to blue-check users. The platform’s algorithm also ranks posts from verified users higher, boosting engagement and incentivising users to subscribe.

With the addition of a dedicated Meta Verified feed on Instagram, the company could be aiming for something similar, although exactly why any regular user would want to see just brands and creators who are paying to rank their content remains anyone’s best guess.

Meta Verified costs Rs 599 per month for web Facebook users and Rs 699 per month for iOS and Android devices.