Edit with AI, podcast tools, Studio upgrades: Everything announced at Made on YouTube 2025

YouTube also revealed it has paid out over $100 billion to creators, artists and media companies since 2021, up from $70 billion distributed through 2024.

These AI-driven updates arrive as YouTube marks its 20th anniversary year. (Image: YouTube)

YouTube unveiled a suite of new AI-powered tools in Shorts, its short-form vertical video offering, at its annual Made on YouTube live event in New York, United States on Tuesday, September 16.

The latest updates include quick AI-assisted editing, a new Speech-to-Song feature, and Veo 3 Fast integration. ‘Edit with AI’ allows users to transform raw camera roll footage into Shorts with transitions, voiceovers, background music, etc., Google said. The AI-generated voiceovers will be available in both English and Hindi.

AI-edited Shorts will carry Google’s proprietary SynthID watermarks and content labels to indicate that the videos were generated with AI. The ‘Edit with AI’ feature is in the experimental stage and will be rolled out in India and other select markets in the coming weeks, as per the company.

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These AI-driven updates arrive as YouTube marks its 20th anniversary year and doubles down on efforts to remain one of the world’s most lucrative media businesses. “As the world’s largest creative playground, YouTube is where trends are born and where you can draw inspiration from. Imagine hearing a line of dialogue that sparks an idea — a funny phrase, a memorable quote, or a one-of-a-kind sound — and you want to remix it into a new sound,” Dina Berrada, YouTube’s director of Product, Shorts and Generative AI Creation, wrote in a blog post.

“Twenty years ago, YouTube launched with the idea that everyone should have the opportunity to create and find a global stage. Since then, we’ve seen creators shape culture and entertainment in ways we never thought possible,” Johanna Voolich, YouTube’s chief product officer, said.

Also Read | YouTube expands multi-language audio dubbing to all creators

YouTube also revealed it has paid out over $100 billion to creators, artists and media companies since 2021, up from $70 billion distributed through 2024. The number of YouTube Channels earning more than $100,000 from connected TVs has surged by 45 per cent year-over-year (YoY), as per the company.

Over 20 billion videos, including music, Shorts, and podcasts, have been uploaded on YouTube since its launch in 2005.

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Other announcements at Made on YouTube 2025

– New tools for podcasters: YouTube has introduced tools that allow podcasters to turn audio-only episodes into AI-generated video podcasts. It has also unveiled an AI tool that lets video podcasters easily turn their videos into Shorts. Both tools are expected to be rolled out in the coming months. As of July 2025, YouTube users consumed over 100 million hours of podcasts every day. In February this year, the company had said that monthly views of podcasts on its platform had surpassed one billion.

– Music fan rewards, album countdown: “Music fans will be able to pre-save an upcoming album or single and view a countdown to its release, and music artists will get new ways to reward their top fans on YouTube,” the company said.

Also Read | YouTube rolls out AI search results for Premium users: Will it impact views, engagement?

– YouTube Studio updates: YouTube Studio is a platform for content creators to manage their Channels and track analytics, revenue, etc. The company is bringing a handful of new updates to YouTube Studio such as an AI-powered conversational support tool called Ask Studio, title A/B testing features, auto dubbing, likeness detection tools, and more. Some of these tools such as the likeness-detection feature will be available in open beta for creators who are part of the YouTube Partner Program.