The personal computers market witnessed exponential growth during the pandemic. However, post-pandemic, the same market has declined drastically due to lower demand, especially after schools and offices have reopened. While PC makers shipped 67.2 million computers in the fourth quarter (Q4) of 2022, it is 28.1 per cent less than in Q4 of 2021, says a report by International Data Corporation (IDC), the data analytics firm. Most PC companies saw negative growth for all of 2022, and only Apple managed to grow this year overall, according to the data. However, Apple too saw negative yearly growth in the fourth quarter.
According to IDC’s analysis, the pandemic boom for the PC market is over. However, PC brands have still managed to ship 292.3 million computers in the whole of 2022. But overall, the demand for PCs is said to be declining due to the economic slowdown and the prices of PC and accessories have drastically come down as brands plan to clear their inventory. The PC market is said to start recovering by 2023 and it will show its full effects by early 2024.
“Consecutive quarters of declines clearly paint a gloomy picture of the PC market, but this is really all about perception. 2021 was near historic levels for PC shipments, so any comparison is going to be distorted. There’s no question when we look back at this time that the rise and fall of the PC market will be one for the record books, but plenty of opportunity still lies ahead. We firmly believe the market has the potential to recover in 2024 and we also see pockets of opportunity throughout the remainder of 2023,” Ryan Reith, group vice president with IDC’s Worldwide Mobility and Consumer Device Trackers, said in a press statement.
Lenovo is the number one PC brand of 2022 in terms of sales figures with a 23 per cent market share. The company has shipped 68 million units of PC in 2022, which is 16.9 per cent less than in 2021. Similarly, HP and Dell are in the second and third positions with a market share of 18.9 per cent, and 17 per cent respectively, and both brands have performed a lot better in 2021.
While most brands have shipped fewer PCs in 2021 when compared to 2022, Apple has done the impossible. With a market share of 9.8 per cent, the company has shipped 28.6 million Macs, which is a 2.5 per cent growth despite lower demand for PCs. Apple performed well in all four quarters of 2022, according to IDC, and it was the best year for the company in the segment. Overall, Apple is currently the fourth biggest PC maker in the world, while Asus is in the fifth position with a market share of 7 per cent.