Why New Yorks soda ban,or Mississippis ban on bans,are a big deal
SARAH CONLY
Why has there been so much fuss about New York Citys attempt to impose a soda ban,or more precisely,a ban on large-size sugary drinks? After all,people can still get as much soda as they want. This isnt Prohibition. Its just that getting it would take slightly more effort. So,why is this such a big deal? Obviously,its not about soda. Its because such a ban suggests that sometimes we need to be stopped from doing foolish stuff,and this has become,in contemporary American politics,highly controversial,no matter how trivial the particular issue. (Large cups of soda as symbols of human dignity? Really?)
Americans,even those who generally support government intervention in our daily lives,have a reflexive response to being told what to do,and its not a positive one. Its this common desire to be left alone that prompted the Mississippi Legislature earlier this month to pass a ban on bans a law that forbids municipalities to place local restrictions on food or drink.
We have a vision of ourselves as free,rational beings who are totally capable of making all the decisions we need to in order to create a good life. Give us complete liberty,and,barring natural disasters,well end up where we want to be. Its a nice vision,one that makes us feel proud of ourselves. But its false.
John Stuart Mill wrote in 1859 that the only justifiable reason for interfering in someones freedom of action was to prevent harm to others. According to Mills harm principle, we should almost never stop people from behaviour that affects only themselves,because people know best what they themselves want. That almost,though,is important. Its fair to stop us,Mill argued,when we are acting out of ignorance and doing something well pretty definitely regret. You can stop someone from crossing a bridge that is broken,he said,because you can be sure no one wants to plummet into the river. Mill just didnt think this would happen very often.
Mill was wrong about that,though. A lot of times we have a good idea of where we want to go,but a really terrible idea of how to get there. Its well established by now that we often dont think very clearly when it comes to choosing the best means to attain our ends. We make errors. This has been the object of an enormous amount of study over the past few decades,and what has been discovered is that we are all prone to identifiable and predictable miscalculations.
Research by psychologists and behavioural economists,including the Nobel Prize-winner Daniel Kahneman and his research partner Amos Tversky,identified a number of areas in which we fairly dependably fail. They call such a tendency a cognitive bias, and there are many of them a lot of ways in which our own minds trip us up.
For example,we suffer from an optimism bias,that is we tend to think that however likely a bad thing is to happen to most people in our situation,its less likely to happen to us not for any particular reason,but because were irrationally optimistic. Because of our present bias, when we need to take a small,easy step to bring about some future good,we fail to do it,not because weve decided its a bad idea,but because we procrastinate. We also suffer from a status quo bias,which makes us value what weve already got over the alternatives,just because weve already got it which might,of course,make us react badly to new laws,even when they are really an improvement over what weve got. And there are more.
The crucial point is that in some situations its just difficult for us to take in the relevant information and choose accordingly. Is it always a mistake when someone does something imprudent,when,in this case,a person chooses to chug 32 ounces of soda? No. For some people,thats the right choice. They dont care that much about their health,or they wont drink too many big sodas,or they just really love having a lot of soda at once. But laws have to be sensitive to the needs of the majority. That doesnt mean laws should trample the rights of the minority,but that public benefit is a legitimate concern,even when that may inconvenience some.
Conly,an assistant professor of philosophy at Bowdoin College,is the author of Against Autonomy: Justifying Coercive Paternalism