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Opinion The party’s just started

Four ideas for BJP to increase its TRP...

Saubhik Chakrabarti

August 29, 2009 11:28 PM IST First published on: Aug 29, 2009 at 11:28 PM IST

IT is obvious now that sometime after its second general election defeat the BJP took a strategic decision: The party will become a television show. Sources inside the party and sources who used to be inside the party say there was a deep debate at the highest policy-making party body on whether the show will be aired via news television or what are called general entertainment channels or GECs.

L.K. Advani and Jaswant Singh,among others,were present at the discussions. Both recall—their memories match —a ghostly presence at that meeting. Others also recall the spirit muttering ‘Gentlemen,you remind me of my country… you may not have a future,but,by Jove,can you fight over the past’.

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But let’s not digress. That meeting decided in favour of news channels. The decision was based on 1) the two birds with one stone argument; news channels frequently offer entertainment,2) the brute fact that no GEC worth its salt will allow seven BJP leaders to speak at the same time at cross-purposes. The party had also been tipped off that at least one GEC was planning a show that demanded the truth. This was a key input: the BJP felt it was a reasonable assumption that news channels may not make such stringent demands.

So,now you know why you are seeing what you are seeing on news TV. But I have to say the BJP is yet to fully exploit the full potential of news TV. Here are some suggestions.

l L.K. Advani and Jaswant Singh should appear together on NDTV’s We the People. The objective would be to emote. The bharatiya janata loves it. Advani emotes,Jaswant emotes,the anchor sitting between them emotes,either Advani or Jaswant breaks down,then so does the other,the audience emotes,no one cares at that point what Advani knew about Kandahar.

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l Sudheendra Kulkarni,Arun Shourie,Smriti Irani and Dharmendra appear on CNN-IBN’s Face the Nation. The panel will not only highlight the BJP’s intellectual quotient and the glam quotient but also bring together in one show people who have just left the party,people who are just about in the party and people who you forget are in the party. Why Face the Nation? Because this is the show where the Congress’s Manish Tiwari once said—the chat was about VIP culture and security—that had Mahatma Gandhi had SPG security he would still have been with us. Clearly,therefore,this is a show that can handle a panel such as this. I suggest the anchor starts by asking Ms Irani to identify the evil in-laws who’re harming the parivaar,interrupts her and asks Dharmendra about his views on Partition historiography.

l The ‘six journalists’,who are supposed to have played such a crucial part in the events leading up to the BJP becoming a television show,should appear on Times Now’s News Hour. This is the show that permits the most freedom to panellists to talk loudly at the same time. The effect is that sometimes you can only hear sounds,not words. That’s pretty much what the BJP is aiming for.

l This is a simple but brilliant and awesome idea I have to increase the BJP’s TRP: India TV should interview Jinnah.

saubhik.chakrabarti@expressindia.com

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