XXX launches fat burner 8216;energy8217; drink

8220;Minus is the perfect drink for all calorie-conscious consumers and for those who wish to enjoy good times while being health conscious.

We target a 30 per cent share from the present 12 per cent and a Rs 50-crore revenue by FY 12,8221; XXX Energy Drinks8217; Vice-Chairperson Sachin Joshi said.

The Mumbai-based company had launched its SJ XXX Xperience,Xtreme,Xcitement energy drink brand in the country in December last year and is presently available in three variants 8211; Rejuve,Nicofix and Minus. The new variant8211;Minus 8212; was launched by Shahrukh Khan recently.

The company claims that Nicofix is formulated with NPR which lessens the urge for nicotine and Rejuve,it is designed to rejuvenate mind and body and enhance immunity,thereby increasing stamina.

The company is aiming to sell 7.5 lakh cans per month from the present 2.5 lakh cans per month by FY 12. 8220;We are eyeing a turnover of Rs 20 crore in FY 11,8221; he said.

The company had entered into West Asian territories of Iran and Afghanistan last year and plans to spread its foothold into a host of other Asian countries soon. 8220;We are looking at expansion to other Asian and European markets in the coming months,8221; he said.