Mindtree unveils new brand identity

The brand identity,with tagline 8216;Welcome to possible8217;,has been designed by Los Angeles-based global strategy branding firm Siegel Gale.

8220;Mindtree is looking confidently at the future,standing on the strong foundation that we built in the last 13 years,8221; its Chairman Subroto Bagchi said.

8220;Our difference is our unique approach balancing a human perspective with deep strategic thinking which enables us to create possibilities to help our clients succeed,8221; he added.

Mindtree8217;s new logo of multiple strands weaving into a harmonious hub represents the meeting of minds and technology and speaks of humanity while projecting a forward looking momentum,the company said.

The rebranding activity is a strategic component of Mindtree8217;s vision of becoming a billion dollar company and will 8220;bring alive the new values of 8216;collaborative spirit,unrelenting dedication and expert thinking8217;,8221; Mindtree added. Mindtree CEO and MD Krishnakumar Natarajan said the new identity captures the company8217;s values and beliefs. Mindtree at present has over 11,000 experts.