Premium
This is an archive article published on August 10, 2013

In a bubble

UPA has a communication problem. It will take more than a new wing in Iamp;B ministry to fix it.

UPA has a communication problem. It will take more than a new wing in Iamp;B ministry to fix it

The Bureau of New and Concurrent Media,which is being spun off as a wing within the ministry of information and broadcasting to track and troll social media for the government,is a gigantic improvement on the proposal to control it,which the government had embarked upon earlier. However,the government could do much more. It could create a whole new ministry for miscommunication management. That would make a greater political impact than interactive jiggery-pokery that connects only with the Net-connected citizen.

Moody silences broken by unnervingly hollow words make up the ambient music of UPA 2. The government spent all of last year in dazed silence,shell-shocked by the spate of scams. Not only did it stop talking,it wanted everyone else to shut up,too. It is trying to shake off the cobwebs,now that elections are palpably close. But now it says any old thing when it should keep its counsel. This week,in the public eye,the ministry of defences statement on the shooting of Indian soldiers in Poonch went through a spectacularly embarrassing revision. Earlier,statements on the poverty line have caused general hilarity. The ruckus over food security and the claim that poverty had fallen dramatically under the UPA provided opportunities for public figures to make absurd claims about the price of a square meal.

Deafened by echo chambers,the government can no longer hear what it is saying. It can start listening to public opinion only with a hearing aid. The ministrys new wing is a beginning,but it should really try to listen rather than troll sorry,communicate. And if it must speak,let it first explain what concurrent media is.

 

Latest Comment
Post Comment
Read Comments
Advertisement
Advertisement
Advertisement
Advertisement