DD auctions 21 slots

Prasar Bharati has auctioned all its 21 vacant slots on Doordarshans free-to-air Direct-to-Home DTH platform in an exercise that will yield Rs 46 crore in revenues.

In an e-auction conducted on Thursday,DD Direct Plus received successful bids for each of these vacant slots on DD Direct Plus at an average price of about Rs 2.2 crore per channel. This was nearly 50 per cent more than the reserve price of Rs 1.5 crore per channel.

As of now,Doordarshan is earning revenues of about Rs 16.8 crore at the rate of about Rs 80 lakh per channel on an average. The DD Direct Plus platform currently has 59 channels,of which 19 are its own.

Among the successful bids were channels like Sahara Samay,Sahara Firangi,Zee Smile,Zee Salaam,B4U Music,Sadhna News and Sanskar.